UNLOCK LONG TERM REVENUES WITH SPORTS BETTING
Proven US presence including a deal with NBC Sports for the Breeders Cup
With more than 35 years of horse racing experience between the Racing Post and myracing, we are experts in creating engaging horse racing content that is proven to drive betting revenues
HORSE RACING - Owners of the Racing Post and myracing
Producing full technology solutions for brands such as FTN Network, Daily Face Off and more
Specialists in fantasy sports tools and content converting casual fantasy players into paid subscribers for more than a decade
FANTASY SPORTS - Powering NBC Sports Fantasy and Matthew Berry’s Fantasy Life
Deliver a complete sports betting experience across four of Advance Local's most popular websites
Providers of content services in more than 70 different languages to leading sportsbooks and media companies worldwide
Developers of content and technology solutions with major media companies for performance marketing (including state-by-state licensing), sports betting tools and free-to-play games
SPORTS BETTING - Owners of Pickswise and Free Super Tips
Deploying over 500 editorial and creative staff, Spotlight Sports Group has experts in every sport plus high-tech solutions for sports betting, fantasy sports and horse racing experiences across the globe.
GLOBAL BETTING CONTENT SPECIALISTS
A History of Digital Transformation
Digital Revenue Growth
Serving racing and sports betting information for British and Irish audiences
Launch Daily Newspaper
1986
Racingpost.com launched and digital advertising revenue stream is born
Racing Post Establishes Digital Presence
1997
Digital subscriptions launched in 2009
Racing Post launches app with integrated betting
RP transforms digital model
2009
Creation of B2B division
2010
Acquire My Racing & Free Super Tips to expand our sports betting and racing audiences
Acquire to Expand
2018
Establish our flagship B2C brand in the US market, Pickswise - providing independent, data-driven, expert picks for every event, every day and always free
Enter the US Sports Betting Market
2019
Acquire Alarm Sports Network
2021
Racingpost.com launches and digital advertising revenue stream is born
RP Transforms Digital Model
Acquire myracing & Free Super Tips to expand our sports betting and racing audiences
Advance Local Yardbarker.com Fantasy Life NBC Sports Edge
Landmark US Partnerships
2022
Expert Opinion and Picks
AI Projections / Skinned Promotions / Odds
Matchup previews / Analysis / Education
Higher Engagement
Sports Editorial / Traditional Advertising
Lower Engagement
Highly engaging, authentic sports betting content Tools that help improve decision making Actionable betting insights with a specific call-to-action Games and contests to increase engagement and comfort with prediction-related behaviors
Creating a Trusted Home for Sports Bettors
Successful sports betting affiliation is about creating a long-term home for sports betting content and cultivating your audience’s intent to bet Simply increasing the presence of sportsbook ads on your website will not benefit you or your audience in the long run
Optimizing your audience’s intent to bet requires:
Spotlight Sports Group can empower activation for exclusive partnerships or affiliate deals with multiple operators in sports betting, iGaming and more
Spotlight Sports Group’s platform will drive engagement and revenues with tools, affiliate management services and expertise in performance marketing, including SEO and Google News to ensure affiliation success
Our technology powers your sports betting presence with:
Drive Sports Betting Revenue with the Right Technology
Best-in-market negotiated CPA rates for all major operators
Automated offers management system & geo-targeted widget loader
SEO development & technology
How We Can Unlock Your Audience Value
User-friendly interactive sports betting & fantasy sports tools
Interactive Tools
Customized, fully managed sports betting and fantasy sports solutions
Managed Content & Tech Experiences
Create a long-term sports betting home with our licenses and operator relationships
Affiliate Management Services
Betting intelligence delivered across all sports
Content Solutions
White-label interactive contests built to engage audiences and capture data
Self Service Games Engine
CLICK ON ONE OF OUR PRODUCTS
Grow on platform engagement with easy-to-integrate betting content modules
Smart Content Modules
Our enterprise-grade products allow media companies to immediately create a long-term, sustainable revenue stream from their sports betting and fantasy sports audience segments
Create a unique turnkey solution for your specific audience with our diverse portfolio of tools, Smart Content Modules and our easy-to-use CMS platform
Instantly scale sophisticated affiliate operations across any area of your website
Integrate our technology solutions directly into your platform and ensure your audience has the expert content and experience they deserve
Fully managed sports betting and fantasy sports ecosystems built to drive revenue
BACK
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Daily Fantasy Tools Hub Seasonal Fantasy Tools Hub Lineup Generator League Sync Custom Table and Chart Maker Player Projections Rankings
Scoreboards Matchup Pages Lineups Player News Schedules & Strength of Schedule Seasonal Statistics Real-Time Live Stats
Sports Betting Tools
Custom, interactive sports betting and fantasy sports tools keep your audience engaged with your platforms longer Pairing sports betting, fantasy sports and iGaming offers alongside these tools results in increased conversions
INTERACTIvE TOOLS
FANTASY SPORTS Tools
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SMART CONTENT MODULES
Ensures that bettors have easy, instant access to key player availability information
Provides name, position, injury and status for every player on the injury report
Key injury news for each team
Injury Report
Live odds integration provides one-click/tap capabilities
Automatically compares player stat projections to prop market lines to highlight potential edges
Pickwise play-by-play simulator allows for player-specific stat projections
Player Props
Additional insights and statistics
Automatically compares the projected combined points to the market Total to highlight a potential edge and betting opportunity
Pickwise model projection of the game’s “Total” points scored (Over/Under)
OVER/UNDER
Head-to-head results display outcomes of the most recent meeting between the two teams
Pickswise model simulations create win percentage probabilities for each team
Money line
Additional automated Spread data and insights
Automatically compares the projected winning margin to the market spread to highlight a potential edge and betting opportunity
Pickwise model projection of the final score
Against The Spread
Live odds integration to provide one-click action
Expert curated analysis, providing users with a bitesize written verdict
Star rating / bet strength assigned to every pick
Best pick for the game
Pickswise Game PICK
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Highlighting the game's strongest statistical insights to provide users with key betting angles
High-level statistical matchup
Game Overview
Serve contextually relevant, insight-driven content with calls-to-action toward sports betting partners
Projections, Picks and Insights provided for all major markets: Point Spread, Money Line, Total (Over/Under) and Player Props
Our research shows bettors are 39% more likely to place a bet after consuming event specific content and insights
Embed across your digital properties and convert more of your audience
Strategically placed Smart Content Modules eliminate friction when converting content consumers into sports bettors
Integrate any sportsbook promotion of your choice
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San Fancisco have covered the spread in only on of their last seven games
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Live odds-integration with the latest betting lines
Showcasing player performance projections and comparing them to the market spread to highlight opportunities for a betting edge
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Simple implementation allows your editors, publishers and development team to utilize this on any of your platforms or publishing outlets
Powerful automated system for customizable geo-targeted personalized offers to be presented to your audience
Create customized, personal offers for your audience for affiliation to sports betting, iGaming and fantasy sports
Monetize your audience immediately by leveraging Spotlight Sports Group licenses and operator relationships
AFFILIATE MANAGEMENT SERVICES
Unique personalized disc system mirroring learned social media behavior drives revenues from your audience
Performance administration with reporting
CONTENT SOLUTIONS
OVERVIEW
Engage your audience with bespoke content created using proprietary data sets
Provide event-specific hubs to your audience with dynamic content optimized for all devices
Deliver actionable sports betting insights across all major US sports
Bring data to life with resonating content that is proven to drive revenue
Betting Intelligence delivered across a number of formats and customizable to your needs
Maximize every event and every customer – Engaging customers at the point of a betting decision instills confidence and increases their conviction – Our breadth of coverage will lead to a better betting experience regardless of sport
Content tailored to your customers – Our partnership is exactly that, a partnership – We work with you to understand what you need as a media brand and what works for your customers
With decades of expertise, our editorial team understands the content necessary to successfully convert sports fans into active bettors
Impartial, insight-driven content creates a better experience
To effectively monetize your sports betting audience, a very different proposition is required
The content preferred by general sports fans is not the same content that sports bettors desire
Robust content offering is optimized for all devices and can be delivered in a range of formats and languages, depending on the event and your primary target audience
Stay ahead of your competitors by providing interactive sports betting hubs for any event your audience is interested in
Our dynamic, independent previews give you key analysis across all events
EVENT HUBS
Real insight and opinion from data scientists and sport experts We go beyond the raw data to bring you human expertise and actionable intelligence
Content tailored to your customers Superfeed provides betting insight for every match in NFL, NBA, MLB, NBA, College Football, College Basketball, Premier League & other international sports in more than 70 languages
Impartial, insight-driven content creates a better experience Serving high-quality independent insights from a trusted third party provider is proven to increase betting velocity and retain customers long term
Maximize every event and every customer Engaging customers at the point of a betting decision instills confidence (to choose a side or not make a bet) and increases their conviction. Our breadth of coverage leads to a better betting experience across any sport
Money Line
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Leverage the games for sponsorship, advertising and data capture
Unique, adaptable contest engine that makes all games possible: true or false, multiple-choice, team picker, player picker, enter text or select a number
Create contests for any event - sports, horse racing, entertainment, etc.
Seamlessly create contests that live on your platforms to attract new audiences across all events
SELF SERVICE GAMES ENGINE
The contests come complete with grading systems, standings generator, real-time standings, rules generator, prize entry and display in YOUR look and feel
Evolve alongside your audience and stay ahead of their appetite
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Build a sports betting experience tailored to your audience that champions your brand’s voice Create hyperlocal, bet-stimulating content covering the entire long tail of sports Optimize your digital properties to convert efficiently and unobtrusively Ensure your technology is built for the current market and the future
Trust Spotlight Sports Group to deliver a turnkey solution that will:
Focus on realizing revenue from this lucrative market immediately
UNLOCK YOUR AUDIENCE VALUE
our credentials
