What is the product?
The Affiliate Management System (AMS) is an automated system that presents promotional offers from sportsbooks, iGaming operators, paid fantasy sports operators, or any subscription service to audiences based on their current location.
Specifically in the gambling industry, displaying relevant promotional offers to an audience is a time-consuming process, especially for companies that have relationships with multiple operators across sports betting, iGaming and/or fantasy sports.
Managing these offers across different jurisdictions, especially in the US, which has different laws and operators in every state, adds another level of difficulty. The AMS simplifies this and removes the need for personal management of promotional offers.
The proprietary widget loader in the AMS automatically displays appropriate promotions (geo-targeted) via embedded code.
This allows affiliate companies to seamlessly add offers to articles or any other conversion-rich portion of their property. The widget loader provides diverse styles of displaying and contextualizing offers across the site, including an ever-present sidebar across all betting pages. To improve the product, it was recently upgraded to software as a service capability, allowing it to be embedded into new platforms rapidly.
In addition to the product itself, we provide a full-service solution, which includes completely managing your affiliate operations from the relationships with sportsbooks through to the necessary reporting.
What problem does it solve?
Affiliate Management System
The AMS product has been created specifically for media and affiliate companies that have relationships with sports betting, fantasy sports or iGaming operators for online gambling.
The AMS can also service any other company that has affiliate relationships outside of the gambling space as it can display any offer relevant to an audience.
Who is the product for?
The product is built with flexibility in mind, from appearance to functionality. Most importantly, the system is white-label to ensure our partners can provide their audience with a consistent experience across their platforms. This allows us to embed the system on any platform and have it match the necessary branding of our partners.
For mobile users, we have created a unique personalized disc system, mirroring learned social media behavior and successes from our owned platforms to drive engagement.
Another capability the product offers is the ability to provide offers for more than just betting. The widget loader is equipped to handle any affiliate offer you may want to provide. That could be a subscription to a streaming service, sports ticket offers, subscription product or anything else. Whatever content our partners specialize in, the loader can serve offers that will convert for their specific audience, geographically and preferentially.
This also means that if one of our partners only has affiliate partnerships with one or two sportsbooks, the system can be adjusted to show offers from just those operators. Similarly, offers can be displayed in a specific order based on your partnerships with specific operators.
How would it work on your platform?
What does it look like?
How does it work in practice?
How can you learn more?
Contact us
Click the button to email us
Scroll down for more info